Role
Product Design Lead
Primary methods
Ideation Workshops
Rapid Prototyping
User Testing
Status
Continuous development
Overview
By the end of 2023 Airdrop Hunting became the fastest growing segment of active users in DeFi. This trend continues into 2024.
I led the product discovery, identifying key user needs and exploring how we might solve them. Collaborating with a specialist gamification agency to maximise the products impact.
I conducted user interviews, analysing and synthesising the results, to share with key stakeholders.
I ran a company wide ideation workshop centred around the research and Bartle player types.
From the ideation session we focused on the low effort high impact concept of an NFT minting tool.
The NFT minting tool generated over $85k of revenue in 14 days.
To empower our efforts on this project I took it upon myself to learn about gamification frameworks.
Through this work I got the opportunity to work with gamification specialists from TXG.
TXG advised we create a dashboard for users activity, to centre the experiences around.
With input from TXG we developed the DeFi profile which had over 3000 daily visitors.
This portfolio is under construction. In the future I will add more details on this page. For now I have visualised an overview of my general workflow. Combining the best of Design Thinking and Agile methodologies to build experiences in an iterative and user centric way.
Visualisation of my design workflow. Combining Design Thinking and Agile methodologies.
While this page is under construction please find more information in my CV, or by contacting me on LinkedIn
